https://www.youtube.com/watch?v=cQS7BgHc-wc
exaggeration
https://www.youtube.com/watch?v=FLmIuW7yhBI
introduce character
personification - turn product into person
MUCINEX (promise benefit)
trigger emotion
knorr salt (personification)
https://www.youtube.com/watch?v=k5QE7KV6gQY
promise benefit
ACUVUE
visual story?
dramatic conflict
https://www.youtube.com/watch?v=gMXXxxewDHQ
Testimonials/Celebrity Endorsement
- celebrities (even famous dead ppl) JB
- experts
- average citizens
- interesting/unusual users
AVANT-GARDE
#1
OLD SPICE
#3 (i dont get it)
FACTS AND FIGURES
PURELL
WEASEL WORDS
diamond shreddies
Do you want to make a character for our commercial? We still have time to change stuff. I think that it would be interesting, but there is no need for a character.... Your thoughts?
ReplyDeletecharacters only work if its like well known, i dont think its neseccary for ours. unless you alrdy thought of one?
ReplyDelete