EXAMPLES FINAL?

problem/solution
https://www.youtube.com/watch?v=cQS7BgHc-wc

exaggeration
https://www.youtube.com/watch?v=FLmIuW7yhBI

introduce character



personification - turn product into person

MUCINEX (promise benefit)

trigger emotion
knorr salt (personification)
 
https://www.youtube.com/watch?v=k5QE7KV6gQY

promise benefit
ACUVUE

visual story?

dramatic conflict
https://www.youtube.com/watch?v=gMXXxxewDHQ

Testimonials/Celebrity Endorsement
- celebrities (even famous dead ppl) JB
- experts
- average citizens
- interesting/unusual users


AVANT-GARDE
#1
OLD SPICE
#3 (i dont get it)

FACTS AND FIGURES
PURELL

WEASEL WORDS
diamond shreddies