Techniques of persuasion: motivating the consumer
Stacking: list of reasons why the
product or service is good
Repetition:
makes product or service familiar to consumer
Slogan: identifies product or
service with an idea
Logo:
identifies product or service with a symbol
Snob
Appeal: associates product or
service with a personality or lifestyle
Cause
and Effect: use this product or
service and your problems will disappear
Emotional
Appeal: uses emotion
to sell a product or service (pity, fear, patriotism, happiness,etc.)
Price
Appeal: consumers will be getting
something extra for less money
Testimonial:
someone endorses the product
Sex
Appeal: the product will enhance you sexual attractiveness.
Bandwagon:
uses peer pressure to influence the consumer. If everyone else is doing
it so should you.
Confusion:
gains the consumers attention by confusing them, and then retains the
attention as the consumer tries to figure out the message.
Technical
Jargon: uses technical words to
impress the consumer
Transfer:
associates the product with words or ideas that may or may not be related
to the product. The association
seeks to transfer certain qualities to the product.
Name
Calling: the advertiser compares
its product or service to the competition in a way that is favorable to the
advertiser.
Plain
Folks: the advertiser tries to
identify its product with common people just like you.
Glittering
Generality: the viewer is given a
general feeling about the product, but not much else.
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