examples

AVANT-GARDE
#1
OLD SPICE
#3 (i dont get it)

FACTS AND FIGURES
PURELL

WEASEL WORDS
diamond shreddies


MAGIC INGREDIENTS
PATRIOTISM
DIVERSION
TRANSFER
PLAIN FOLKS
SNOB APPEAL
BRIBERY
TESTIMONIAL
WIT AND HUMOUR
SIMPLESOLUTIONS
CARD STACKING
GLITTERING GENERALITIES
BANDWAGON

Final design for prezi???

Because the '3 categories' ethos, pathos, endos, or something... kind of confused me....  I've decided that we should just list those mentioned 'techniques' in my previous post, and then describe what each of them is, as well as an example for each one. It would be better to include a variety of different advertisement examples this way, rather than just describing what techniques are used in a single commercial. Remember, there are MANY types of advertisements, not JUST commercials. But... commercials are the main ones I think we are focusing on.... we'll see...

What do you think Stella?

And also I found yet more 'techniques' that confuse me more. This time its not exactly 'techniques', but rather 'claims' it says from this website.

advertising techniques:

AVANTE GARDE
FACTS AND FIGURES
WEASEL WORDS
MAGIC INGREDIENTS
PATRIOTISM
DIVERSION
TRANSFER
PLAIN FOLKS
SNOB APPEAL
BRIBERY
TESTIMONIAL
WIT AND HUMOUR
SIMPLESOLUTIONS
CARD STACKING
GLITTERING GENERALITIES
BANDWAGON

There are SO MANY different 'techniques' that I keep finding, each being differently named and stuff.... I wanted to find basic ones that we could clearly show/tell about and maybe categorize, but I really don't know now how we are gonna do it... I can't find any 'MAIN' techniques, because there are so many i keep finding!!!!!  This is bad, running out of time, AND we don't have much time to work on it together either...

Commercials, Funny or Serious?

At first we decided to make a funny and a serious commercial, a parody and a PSA or something like that. Alison was debating if we should or shouldn't. I think its a good idea to. Still deciding. >.> It also depends a lot on the amount of time we have left before the end of the month April. >.> NOT MUCH TIME LEFT.

Script #1!!! XD

BOXITCHI 

SCRIPT: 

Narrator: Nothing to do on a dreary Saturday morning? 

Actor 1:  *nods*

Narrator: Your pet doesn't want to play with you? 

Actor 1:  *nods*

Narrator: Tired of cleaning up the poo and pee on the floor of your un potty trained pet? 

Actor 1:  *nods*

Narrator: Pet food too expensive for your puny high school allowance? 

Actor 1:  *nods *

Narrator: Don't wait any longer! Get the new and improved Boxitchi! Its 1,000,000x fun than any real pet can be! Connect with other Boxitchis to get items and fun toys for your pets! TONS OF FUN FOR EVERYONE! Don't wait now! If you order within the next 5 seconds you can get the first one for $12.99, and the second one for $1.99!! 

Prezi content

title/topic: ADVERTISEMENT
purpose: Why are there ads everywhere? sell product=$$$
- how much money do they make? *million dollar page
how does it work: techniques/strategies - make it attractive, eye-catching. *pathos, ethos, logos
-critique a boring commercial (make our own version of it?)

Prezi is under construction!

We have updated and worked more on the prezi and its design. :) okay amount of work for today :P

Script writing attempt ideas #1 and SCRIPT - WRITTEN BY STELLA XD

PROBLEM (of scene/commercial):

• what do you do on a boring day? 
• sibling/animal killed the house pet (smaller animal - goldfish)?
• you don't need to waste money on buying pet food 
• no need to potty train 

PRODUCT: Boxitchi

OBJECTIVE: to increase interest in the product, humorous

PROMISE:

• tons of fun for everyone 
• you'l be the coolest kid in school 
• never be bored again
• have a pet that you won't die from siblings or other house animals hurting/killing them 
• no more cleaning pee on the floor! (unless it's your own) 

TV script writing tips

http://www.procopytips.com/tv-commercial-script
http://buzzfarmers.com/video-marketing/5-tips-for-writing-a-tv-commercial-script/

Another site:
part 1
It is explained that the main parts of a commercial are
PROBLEM, PRODUCT, PROMISED-LAND.

Persuasive Techniques in Advertising

Three main categories:
 PATHOS- an appeal to emotions 

 LOGOS- an appeal to logic or reason 

 ETHOS- an appeal to credibility or character 


check out this link (PDF) for a more in depth explanation and sub categories.
http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf

Techniques of persuasion:  motivating the consumer

Stacking:  list of reasons why the product or service is good

Repetition:  makes product or service familiar to consumer

Slogan:  identifies product or service with an idea

Logo:  identifies product or service with a symbol

Snob Appeal:  associates product or service with a personality or lifestyle

Cause and Effect:  use this product or service and your problems will disappear

Emotional Appeal: uses emotion to sell a product or service (pity, fear, patriotism, happiness,etc.)

Price Appeal:  consumers will be getting something extra for less money

Testimonial:  someone endorses the product

Sex Appeal: the product will enhance you sexual attractiveness.

Bandwagon:  uses peer pressure to influence the consumer. If everyone else is doing it so should you.

Confusion:  gains the consumers attention by confusing them, and then retains the attention as the consumer tries to figure out the message.

Technical Jargon:  uses technical words to impress the consumer

Transfer:  associates the product with words or ideas that may or may not be related to the product.  The association seeks to transfer certain qualities to the product.

Name Calling:  the advertiser compares its product or service to the competition in a way that is favorable to the advertiser.

Plain Folks:  the advertiser tries to identify its product with common people just like you.

Glittering Generality:  the viewer is given a general feeling about the product, but not much else.

source: http://www.valleytech.k12.ma.us/medialit/techniques.htm

PREZI IS IN USE XD

We finally decided to use Prezi and decided on a format and template colouring we liked. We decided that the neon colours are necessary to show that it is "modern" and "exciting". This took almost a full block. =.="

TO SEE OUR PREZI, CLICK ON  http://prezi.com/wtqalykkk8rg/advertising-techniques/

Phoster app

There's this free app I found called Phoster. You can create different posters with templates them provide. We could use it to make poster ads (if we ever get to it).

***Commercial comes first!